Evaluating the Effectiveness of Program Objectives in the College of Hospitality Management at the University of Cebu Main Campus

This study assesses the effectiveness of student program objectives in the College of Hospitality Management at the University of Cebu Main Campus for the academic year 2023-2024. The evaluation is based on survey responses from 128 participants, covering various aspects of the college’s educational programs. The findings indicate a generally positive perception of the college’s effectiveness in areas such as research engagement, communication skills, management functions, and practical business applications. A significant majority of respondents believe that the college is successful in preparing students for diverse professional environments and staying current with industry developments. However, there is a notable area for improvement in teaching the preservation and promotion of Filipino historical and cultural heritage. The demographic data shows a balanced representation of gender and a diverse range of academic progression among respondents. Overall, the study concludes that the college is well-regarded for its efforts in providing relevant and up-to-date education in hospitality and tourism, with recommendations for enhancing cultural education, practical training, research opportunities, risk management education, and communication skills training.