IMPACT OF PREVAILING OPPORTUNITIES IN THE GROWTH OF START-UP TEXTILE MANUFACTURING BUSINESS (SALEM, TAMIL NADU, INDIA)

Indian textile industry is one of the largest and oldest sectors in the country and among the most important in the economy in terms of output, investment and employment. It contributes about 10 percent to the manufacturing production and 13 percent to the country’s export earnings. Major business restructuring is taking place across the textile manufacturing industry. The government is also considering measures to support either monetary or non-monetary the industry on which livelihood of millions of people is dependent especially for the start-up textile manufacturing business. This research paper explores the opportunity indicators for the growth of start-up textile manufacturing business in Salem District. The sample respondents are the people who are in start-up period of running the textile manufacturing business that is less than three years. This analytical study administer purposive sampling to induct74 sample respondent with a purpose to know the direct impact of prevailing opportunity on the growth of Start-up textile manufacturing business. The primary objective of this research paper to know the direct impact of opportunity factor on the growth of the start-up textile manufacturing business.