PLAN-B. Communication, Dissemination and Exploitation Plan (DEC Plan) V.1

The development of scientific projects on the scale of PLAN-B requires an organised plan to eectively communicate its day-to-day activities, its achievements and the dissemination of its results. It must bring its object of study (research on the impacts of light and noise pollution on terrestrial biodiversity and ecosystems (TBES)) to researchers who share it, but also to communities outside academia who are already working to protect our biodiversity, to policymakers who can influence the necessary changes to address the growing concerns, and to the public who contribute to the achievement of darker and quieter ecosystems. Project communication must be structured, meaningful, and driven by measurable objectives that are aligned with the overall project objectives. From these needs arises this communication plan that covers all the relevant aspects of a communication strategy for this type of projects from the definition of audiences, objectives and messages, the design of the chronogram, the establishment of the actions to be carried out, the performance indicators and the possible corrective measures to be used if the path goes wrong and the expected results are not obtained.