TECHNIQUES OF MANIPULATIVE TACTICS IN ADVERTISING DISCOURSE

Abstract This article is devoted to the study of manipulative tactics in advertising discourse using the example of the popularization of Korean culture, by analyzing the manipulative tactics of presenting information and specific techniques for its implementation. The article discusses methods of emotional influence on society through the manipulation of information.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-11-12
DOI
https://doi.org/10.5281/zenodo.14169130
Primary Topic
Language, Communication, and Linguistic Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

TECHNIQUES OF MANIPULATIVE TACTICS IN ADVERTISING DISCOURSE

Zenodo (CERN European Organization for Nuclear Research)
Language, Communication, and Linguistic Studies
article

TECHNIQUES OF MANIPULATIVE TACTICS IN ADVERTISING DISCOURSE

article en

Abstract

Abstract This article is devoted to the study of manipulative tactics in advertising discourse using the example of the popularization of Korean culture, by analyzing the manipulative tactics of presenting information and specific techniques for its implementation. The article discusses methods of emotional influence on society through the manipulation of information.

Zenodo (CERN European Organization for Nuclear Research)
Peace, Justice and strong institutions
Openalex Percentile: Top 40%
Language, Communication, and Linguistic Studies
DOIOpen Access PDFOpenAlex
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TECHNIQUES OF MANIPULATIVE TACTICS IN ADVERTISING DISCOURSE · Zenodo (CERN European Organization for Nuclear Research) (2024) | TGRS Research Map | TGRS