THE ROLE OF BUSINESS COMPLEXITY AND STRATEGIC DEVIANCE IN PERFORMANCE VARIABILITY OF NIGERIAN FIRMS

This study investigates the relationship between business strategy, strategic deviance, business complexity and managerial ability on accounting-based performance extremism product market competition and performance extremism of listed non-financial firms in Nigeria. Secondarily sourced panel data over the period from 2007 to 2022 of 30 of those firms on the floor of the Nigerian Exchange Group (NXG) was used. The estimated generalized least squares (EGLS) results reveal that two of the variables (SD and HHIS) are negatively significant with performance extremism; four variables (IAROA, IASR, CEOC and CEOT) are positively and statistically significant with it while BS, MNC, SUB, MASCORE and MARANK) are statistically not significant. The paper concludes with some recommendations