The Role of Attitude, Subjective Norms, And Perceived Behavioral Control in Shaping the Intention to Implement Asset Management

This study aims to analyze the influence of the Theory of Planned Behavior by examining the roles of attitude, subjective norms, and perceived behavioral control on the intention to implement asset management. Employing a quantitative approach through a survey method, data were collected from 130 respondents working at PT PLN Nusantara Power UP Sebalang. The research gap lies in the scarcity of studies that explicitly link knowledge with the intention to implement asset management within Indonesia's power generation industry. Using a quantitative method, this study investigates the relationship between attitude, subjective norms, and perceived behavioral control and their effect on the intention to implement asset management. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that attitude and perceived behavioral control significantly influence the intention to implement asset management. However, subjective norms do not significantly affect implementation intention, suggesting that social pressure does not directly motivate individuals to apply asset management practices. These findings highlight that attitude and behavioral control strengthen psychological factors that effectively drive asset management implementation. The study provides policy recommendations to enhance training and education in asset management to support more optimal implementation.