Modern marketing strategies for increasing the export potential of cotton-textile clusters in Uzbekistan

This study examines the role of marketing strategies in enhancing the export potential ofcotton-textile clusters. In a competitive global market, innovative marketing is essential for boostingexport volumes. Key strategies include international brand promotion, e-commerce utilization,product certification, and logistics optimization. The study also highlights the importance of marketresearch, trend analysis, and customer-focused approaches. Based on the findings, practicalrecommendations are provided to strengthen the competitiveness of cotton-textile clusters throughexport-driven marketing strategies.