Digitalization Strategy of MSMEs in Indonesia: Systematic Study Using Systematic Literature Review (SLR) Method

This research seeks to determine the digitalization strategies utilized by Indonesian MSMEs and the strongest success drivers among them. Based on a systematic literature review of 12 scientifically accepted and recognized papers that are nationally and internationally acclaimed, five top strategies were identified: the integration of e-commerce, enhancing digital branding, digitalization of internal processes, digital literacy programs, and strategic partnerships. The effectiveness of these strategies is contingent on the state of digital literacy, access to infrastructure, and policy landscape. The findings of this study make a conceptual contribution in developing an adaptive MSME digitalization strategy framework and serve as a guide for formulating evidence-based policies.