Consumer's perspective on Emerging Trend in E-Business

The digital transformation of commerce has significantly influenced how consumers interact with businesses. With the rapid growth of online platforms, understanding the evolving mindset of users has become essential. This paper explores key shifts in consumer attitudes towards ebusiness by closely analyzing current trends and user expectations. Using Meesho as a representative case, the study delves into aspects such as affordability, influencer-led shopping, technology adoption, and digital convenience. Primary findings reflect a strong inclination among young consumers toward ease of access, personalized offers, and community-driven platforms. These insights offer valuable input for strategists shaping the future of digital commerce in emerging markets.