PROSPECTS FOR ORGANIZING MARKETING ACTIVITIES IN BUDGETARY ORGANIZATIONS

This article studies the foundations and features of developing forecast parameters of economic indicators in assessing the effectiveness of marketing activities at an enterprise, and finds a theoretical basis and practical expression. In addition, the forecast parameters of the enterprise for the next year were forecasted and studied using the SPSS program. Conclusions and proposals on the enterprise strategy were developed and discussed in detail. Key words: Marketing efficiency, extrapolation, statistical modeling, human resources.