THE IMPORTANCE OF ENTREPRENEURSHIP IN PRODUCT CREATION AND DESIGN

This thesis analyzes the importance of entrepreneurship in the process of product creation and design. The research discusses innovative approaches, identifying market requirements, design strategies, and international experiences. It also examines the interrelationship between product design and entrepreneurship, the importance of the brand creation process, and marketing strategies. Successful models of product development are also analyzed based on scientific sources and real business experiences. The research results show that the combination of design and entrepreneurship in the product development process is a key factor in business success.