Pull and Push Factors for Tourists to Choose Wellness Tourism in Bali Eling Spirit

<p><em><span>Wellness tourism is a tourist activity that nowadays become a popular in society as an alternative for carrying out non-pharmacological therapy to achieve body balance, mind and spirit. Bali is a popular destination that provides several wellness activities such as SPA, yoga and meditation. This research aims to analyse the pull and push factors for tourists in choosing wellness tourism in Bali. Designed with descriptive research, this research uses a questionnaire method for collecting data. This measuring indicators in this questionnaire use a Likert scale.</span><span> </span><span>This study adopted a questionnaire that existed in previous research. The location of this research was carried out in Gianyar Regency, namely Bali Eling Spirit. The results of this study showed that the characteristics of the subjects based on gender were dominated by 56 women (70%) and men (30%). The majority of respondents were from Jakarta, totalling 55 (68.75%) and 25% of respondents worked as civil servants, totalling 20 people. Yoga is the type of wellness that is most frequently practiced by respondents, totalling 28 (70%) with a cost of 100 thousand-500 thousand rupiah (55%).</span><span> </span><span>The reason respondents chose wellness tourism in Bali was because of the various types of wellness. The SPSS analysis test results show that the pull and push factors got high scores with a total percentage of almost 100% means both factors are in the high category</span></em></p>