SUPPLY CHAIN MANAGEMENT AND PERFORMANCE OF NIGERIA BREWERIES, AND 7UP COMPANY, 9TH MILE CORNER, ENUGU STATE.

The study evaluated the effect of supply chain management on performance of Nigeria breweries and 7up Company. The specific objectives are to: examine the effect of logistics outsourcing on cost reduction and evaluate the effect of inventory management on improving efficiency of Nigeria breweries and 7up Company in Enugu state. Descriptive survey design approach was adopted. A total population of 1346 selected staff of the study firms. Sample size of two hundred and ninety-five (295) using Freund and William's statistic formula at 5 percent margin of error. Two hundred and fifty-three (253) staff returned the questionnaire. Data was presented and analyzed by mean score and standard deviation using Sprint Likert Scale. The hypotheses were analyzed using Z – test statistic tool. The study revealed that Logistics outsourcing had significant positive effect on cost reduction, Z =, 5.658 < 9.368, p. <.05 and Inventory management skills had significant positive effect on improving efficiency of Nigeria breweries and 7UP companies in Enugu State, Z =, 7.340 < 9.855, p<.05. The study concluded that Logistics outsourcing and Inventory management had significant positive effect on cost reduction and improving efficiency of Nigeria breweries and 7UP companies in Enugu State. The study recommended among others that management should have effective planning that include participative decision making to enhance logistic outsourcing efficient and effectiveness in the organizations.