FUNCTIONS AND PRINCIPLES OF MARKETING IN BUSINESS DEVELOPMENT

In this article, we consider the main functions and principles of marketing in Uzbekistan, their impact on business and economic development. We analyze key aspects of marketing activities, including market research, strategic planning, pricing, promotion and distribution of goods and services. At the same time, we pay special attention to the adaptation of marketing strategies to the specifics of the Uzbek market, including the impact of digitalization and local consumer preferences.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-04-23
DOI
https://doi.org/10.5281/zenodo.15266693
Primary Topic
Education, Innovation and Language Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

FUNCTIONS AND PRINCIPLES OF MARKETING IN BUSINESS DEVELOPMENT

Zenodo (CERN European Organization for Nuclear Research)
Education, Innovation and Language Studies
article

FUNCTIONS AND PRINCIPLES OF MARKETING IN BUSINESS DEVELOPMENT

article en

Abstract

In this article, we consider the main functions and principles of marketing in Uzbekistan, their impact on business and economic development. We analyze key aspects of marketing activities, including market research, strategic planning, pricing, promotion and distribution of goods and services. At the same time, we pay special attention to the adaptation of marketing strategies to the specifics of the Uzbek market, including the impact of digitalization and local consumer preferences.

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 40%
Education, Innovation and Language Studies
DOIOpen Access PDFOpenAlex
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