METHODS OF CONDUCTING MARKETING RESEARCH IN MANUFACTURING ENTERPRISES

This article discusses the collection, analysis and interpretation of data by observing what people do and say, observations and inferences, qualitative nature, conducting various surveys based on the use of structured closed-type questions, which are answered by a large number of respondents.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-01-28
DOI
https://doi.org/10.5281/zenodo.14754281
Primary Topic
Sustainability and Innovation in Business
Type
article
Field-Weighted Citation Impact
0.00
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article

METHODS OF CONDUCTING MARKETING RESEARCH IN MANUFACTURING ENTERPRISES

Zenodo (CERN European Organization for Nuclear Research)
Sustainability and Innovation in Business
article

METHODS OF CONDUCTING MARKETING RESEARCH IN MANUFACTURING ENTERPRISES

article en

Abstract

This article discusses the collection, analysis and interpretation of data by observing what people do and say, observations and inferences, qualitative nature, conducting various surveys based on the use of structured closed-type questions, which are answered by a large number of respondents.

Zenodo (CERN European Organization for Nuclear Research)
Industry, innovation and infrastructure
Openalex Percentile: Top 39%
Sustainability and Innovation in Business
DOIOpen Access PDFOpenAlex
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METHODS OF CONDUCTING MARKETING RESEARCH IN MANUFACTURING ENTERPRISES · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS