THE ROLE OF DIGITAL DEXTERITY IN SHAPING EMPLOYEE OUTCOMES: A STUDY OF MTN, GLOBACOM, AND AIRTEL IN SOUTH EAST NIGERIA

The study analysed Effect of Telecom digital dexterity and performance of employees in MTN Nigeria, GLOBACOM LTD and Airtel Nigeria, South East Nigeria. Specifically, it examined the influence of digital learning and development, and digital creation and innovation on employees’ performance in the selected companies.. The study made use of survey research design; and primary and secondary sources of data were used. The population the study consisted of all 1,524 employees of these telecom companies in Southeast Nigeria. Purposive sampling technique was employed while Ordinary Least Square (OLS) regression analysis was used to determine the study objectives. At 1% level (Sig < .01) of significance, digital learning and development had a positive and significant effect on employees’ effectiveness in MTN Nigeria, Globacom Ltd and Airtel Nigeria in the South East Nigeria, at 1% level (Sig < .01) of significance, digital creation and innovation had a positive and significant effect on employees’ quality of work done in MTN Nigeria, Globacom Ltd and Airtel Nigeria in the South East Nigeria. The study concluded that digital dexterity had a positive and significant effect on performance of employees in the telecommunication companies in the South East Nigeria. The study recommended that management of these telecom companies need to sustain their digital skills as it significantly affects employees’ performance. They can do this by establishing transparent communication channels using digital platforms and encouraging employees to share ideas, updates, and feedback openly.