THE INCREASING ROLE OF ARTIFICIAL INTELLIGENCE IN BUSINESS OPERATIONS

Artificial intelligence technologies are used in various fields today. The use of artificial intelligence in the implementation of business processes affects both market development and process improvement. It is widely used in analyzing customer data, managing the supply chain, and formulating marketing strategies. In addition, it is used in improving competitive strategies, building sales channels, natural language processing, and providing other predictive programs. In this article, we have noted the role of artificial intelligence, its modern aspects, and the importance of its use in the business field. In addition, data analysis was carried out based on statistical data.