A Regression Analysis of Brand Switching Determinants in Trichy's Telecom Industry

It is crucial to understand the variables that affect customer satisfaction in order to understand the causes and circumstances of mobile network switching. Customers are happy when any brand they use satisfies their needs and wants. Price, service quality, brand loyalty, and trust all play significant roles in customer happiness and brand switching when it comes to various mobile network brands, such as us one. The sample for this research study is drawn from Trichy. The sample size is 105, and the sample respondents were chosen using the convenience sampling technique. Utilizing SPSS, the data will be analysed. The investigationwill employ the regression approach. This study will look at the variables that have the biggest impact on consumer brand switching