THE IMPACT OF CULTURAL FESTIVALS ON ECONOMIC ADVACEMENT: IMPLICATION ON THE TEACHING OF LITERAURE AND LANGUAGE

Cultural festivals are part and parcel of life. Civilization produced erroneous image of African cultures as awkward, barbaric, fetish, archaic and useless others regard cultural festivals as channels through which literature and language learning can be developed interaction at communal level, nationally and internationally to enhance economic advancement. However, cultural festivals are bundles of traditional heritage, recreation, values, and avenue for transmitting and enhancing socialization, can be harnessed for socioeconomic development. This paper projects the impact of literature and language with a positive orientation to cultural values. It enunciates the values and roles of cultural festivals in human and societal development, language learning, and by extension literature. It bemoans the negligence of people at cultural festivals in Nigeria. This highlights the role of festivals in promoting literature and language learning for economic advancement. Strategies that could be used to promote literature and language learning for school development were identified. It concludes with an emphasis on the fact that festivals bind us together and recommend parents, teachers, schools, and societal authorities to take advantage of those festivals to enhance the teaching and learning of language, both oral and written literature, in schools and at home for our nation’s economic interactions, exposure, and venture making