EXTERNAL MARKETING AS PART OF THE HUMAN RESOURCES ORGANIZATION

Abstract This article examines the theoretical foundations of external marketing as a key component of an organization's human resources (HR) strategy. It discusses the processes of recruiting and selecting employees, as well as the utilization of both internal and external organizational resources. The article also introduces the AIDA model. External marketing is primarily focused on attracting potential employees from outside the company. Keywords: external marketing, human resources (HR), employee, recruitment

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-01-09
DOI
https://doi.org/10.5281/zenodo.14620503
Primary Topic
Employer Branding and e-HRM
Type
article
Field-Weighted Citation Impact
0.00
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article

EXTERNAL MARKETING AS PART OF THE HUMAN RESOURCES ORGANIZATION

Zenodo (CERN European Organization for Nuclear Research)
Employer Branding and e-HRM
article

EXTERNAL MARKETING AS PART OF THE HUMAN RESOURCES ORGANIZATION

article en

Abstract

Abstract This article examines the theoretical foundations of external marketing as a key component of an organization's human resources (HR) strategy. It discusses the processes of recruiting and selecting employees, as well as the utilization of both internal and external organizational resources. The article also introduces the AIDA model. External marketing is primarily focused on attracting potential employees from outside the company. Keywords: external marketing, human resources (HR), employee, recruitment

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 43%
Employer Branding and e-HRM
DOIOpen Access PDFOpenAlex
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EXTERNAL MARKETING AS PART OF THE HUMAN RESOURCES ORGANIZATION · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS