The level of digital marketing adoption among women entrepreneurs

This study explores the level of digital marketing adoption among women entrepreneurs, highlighting key factors that influence their engagement with digital tools and platforms. By examining barriers, motivations, and strategies, the research aims to identify trends and best practices that empower women in the digital marketplace. The findings reveal varying degrees of adoption based on industry, access to resources, and educational background, ultimately suggesting that targeted support and training could enhance digital marketing capabilities for women entrepreneurs.