QUALITY OF SERVICE PROVIDED BY THE FOOD ORDERING COMPANIES TOWARDS SATISFYING THE NEEDS OF THE CUSTOMERS WITH REFERENCE TO COIMBATORE CITY

The rapid expansion of food ordering companies has revolutionized the dining experience by offering convenience and accessibility to consumers. This study aims to evaluate the quality of service provided by food ordering companies in Coimbatore, focusing on how effectively these services satisfy customer needs. Through a comprehensive survey of customers using various food delivery platforms, key aspects such as delivery speed, food quality, pricing, user interface, and customer service were analyzed. The findings reveal significant insights into customer satisfaction levels and the areas where food ordering companies can enhance their service offerings to improve customer retention and loyalty. This study contributes to a better understanding of consumer behaviour in the food delivery industry and offers recommendations for service optimization.