Strategic Consensus and Performance of Commercial Banks in Bungoma County Kenya

Abstract: The purpose of this study was to examine the effect of strategic consensus on performance of commercial banks in Bungoma County Kenya. Higgins 8s Framework as presented by Higgins (2005), Resource Based View (RBV) and Institutional Theory, guided this study. This study adopted a descriptive research design. This study constituted a census survey of the 11banks in Bungoma County respectively. Branch managers, Credit managers and customer care of the banks were targeted. Once data is collected, it was crosschecked and verified for errors, completeness and consistency. It was coded, entered and analyzed descriptively using IBM Statistical Package for Social Sciences (SSPS 23). Pearson correlation analysis was used to test the relationship between variables in the study hypotheses. ANOVA multiple linear regression analysis was used to determine the statistical relationship between the independent variable and the dependent. Analyzed data was presented in the form of tables. The study concluded that strategic consensus influences performance of commercial banks. Strategic consensus (SC) should be considered the shared vision among managers regarding the organization’s strategic priorities and that though, variances in demographic characteristics can also hinder communication, the development of (SC), and decision-making, which impede strategy implementation and lead to negative results. Organisations should strive to maintain their presence in the global market due to globalization challenges, competition, and technological advancements. Keywords: Strategic Consensus, Performance. Title: Strategic Consensus and Performance of Commercial Banks in Bungoma County Kenya Author: Everlyne N. Kiluyi, Dr. Elizabeth Nambuswa Makokha International Journal of Recent Research in Commerce Economics and Management (IJRRCEM) ISSN 2349-7807 Vol. 12, Issue 2, April 2025 - June 2025 Page No: 56-70 Paper Publications Website: www.paperpublications.org Published Date: 27-April-2025 DOI: https://doi.org/10.5281/zenodo.15291594 Paper Download Link (Source) https://www.paperpublications.org/upload/book/Strategic%20Consensus%20and%20Performance-27042025-5.pdf