SOCIAL MEDIA MARKETING STRATEGIES OF SELECTED RESTAURANTS IN DAET, CAMARINES NORTE

This study aimed to determine the effectiveness of social media marketing strategies in selected restaurants in Daet, Camarines Norte. Descriptive-correlational methods were used to analyze data from 28 casual-dining restaurants. The data were collected through face to face, online surveys and interviews. Social media marketing strategies were measure by brand awareness, engagement, reach, and customer relationships. The study found that most of the casual-dining restaurants operate 3 years and below and 10 years and above, have 4-6 employees, 4,001 and above followers in social media and frequently using facebook as advertising platform. Although all social media strategies were extremely effective, casual-dining restaurants may open to changes and trends that generally affects their operation such as investing more on Information Technology (IT) and technological systems to have more attractive social media marketing; Specifically, to ensure improving connection with customers in promoting the brand. The study recommends that restaurants must have social media campaign plan that may serve as a basis to address the hindrance faced by the casual-dining restaurant.