OPPORTUNITIES AND DIRECTIONS FOR USING MARKETING STRATEGIES TO INCREASE REGIONAL EXPORT POTENTIAL

This article discusses the specific features of developing marketing strategies to increase regional export potential, ways to use the matrix "level of demand - level of demand dynamics" in developing marketing strategies for regional export potential. Keywords: regional export potential, defining strategic directions, marketing strategy, expanding exports, optimizing the supply of goods, differentiation and diversification strategies in expanding the geography of exports

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-11-27
DOI
https://doi.org/10.5281/zenodo.14229151
Primary Topic
Regional Economic Development and Innovation
Type
article
Field-Weighted Citation Impact
0.00
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article

OPPORTUNITIES AND DIRECTIONS FOR USING MARKETING STRATEGIES TO INCREASE REGIONAL EXPORT POTENTIAL

Zenodo (CERN European Organization for Nuclear Research)
Regional Economic Development and Innovation
article

OPPORTUNITIES AND DIRECTIONS FOR USING MARKETING STRATEGIES TO INCREASE REGIONAL EXPORT POTENTIAL

article en

Abstract

This article discusses the specific features of developing marketing strategies to increase regional export potential, ways to use the matrix "level of demand - level of demand dynamics" in developing marketing strategies for regional export potential. Keywords: regional export potential, defining strategic directions, marketing strategy, expanding exports, optimizing the supply of goods, differentiation and diversification strategies in expanding the geography of exports

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 36%
Regional Economic Development and Innovation
DOIOpen Access PDFOpenAlex
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OPPORTUNITIES AND DIRECTIONS FOR USING MARKETING STRATEGIES TO INCREASE REGIONAL EXPORT POTENTIAL · Zenodo (CERN European Organization for Nuclear Research) (2024) | TGRS Research Map | TGRS