Communicating Child Labour Eradication to Africa against Dwindling Western Efforts at Goal Attainment

The paper examined the notion of child labour and the drive towards its eradication across the globe. It evinces the African perspective of the idea in relations to western view of same and spotlights distinctive normative principles in the African societies covertly or overtly justifying the perpetuation of the practice against outweighing arguments for its eradication. The paper calls attention to recent upsurge in child labour practices in the West that attempt to reverse the gains earlier made towards its eradication and identifies with governments that have equally stepped up efforts to stem the tide. It acknowledges the applicability of Social and Behavioural Change Communication procedures to drive the eradication process in Africa and enjoins the integration into it, of media channels and strategies suitably connected to the peculiar communicative habits of Africans as the way to go. The paper strongly recommends an interlink of mainstream communication media and specific Afro-centric communication systems adoption to project the idea among Africans. It thus glimpses at the traditional African communication systems to accentuate their pertinence to the situation in hand. The work relied on library (physical and online) sources to advance this position.