LINGUISTIC EXPRESSION OF THE RELATIONSHIP BETWEEN STEREOTYPE AND CONCEPT

The article will focus on the problem of linguistic cognition in the Kazakh language. The purpose of writing the article is to explain the manifestation of a language image from the connection of a stereotype and a concept. The task is to analyze whether there is a stereotype effect in the origin of national linguistic cognition, the word; whether the connection of stereotype and concept gives rise to lacuna. It is noted that the formation of the human language depends on its perception of the world, on the breadth of the human worldview. The recognition of the linguistic picture of the world is primarily based on how the national language perceives the world. Humanity recognizes and perceives the world, the vision created by nature, only from the side that it sees and understands. Humanity perceives the world through the reflection of light. We are talking about the fact that in general the inverted picture of the world is not felt by humanity., but humanity does not see the world upside down, like an inverted image on a camera, because the estuary (vestibular) apparatus gives a person the idea that he is standing straight. The auditory apparatus is a sensitive fiber in the ear; it monitors the position of a person in space, balance in various situations. In the event of a violation of the vestibular apparatus, the world becomes distorted, inverted, if it works correctly, it helps a person to see the upside-down world "straight", that is, the "reverse picture" of the world is analyzed by a diagram that is perceived by the human mind as "straight" in its own way. The research article describes the nature of human perception of the world, the world for the individual, the world is first reflected in the national image, the image of the world is concentrated in the mind, expressed, semanticized, and then the national stereotype is recognized. At the same time, the influence of stereotypes on the origin of the national language and words is demonstrated by the example. The definition of a stereotype is given and it is explained that it will be a type of "autostereotype, gender stereotype, quasi-stereotype".It is described that the stereotype is a type of worldview relationship, the problem of "kinship, hospitality relations" of the Kazakh nation from the stereotypical relationship, and the analysis of the abundance of words related to this stereotypical relationship in the Kazakh language is carried out. For example: due to the stereotype of" kinship", it is stated that the word stock prevails in relation to the concepts of maintaining kinship, being humble, being kind, doing good to humanity, not going against the great, being serious, being broad, glorifying traditions, adhering to nobility, etc. In addition, it is noted that the attitude of" accountability " is perceived in the Kazakh language in a negative sense, and therefore there are many words in a negative sense in relation to it. And it is said that the word in a positive sense is less. The relationship between the stereotype and the concept, the difference, the similarity is compared. As a result of the article, the content of the world with a stereotype is conceptualized and the word is summarized. It is concluded that the stereotype is expressed through the concept and Lacuna. The article used methods of description, interpretation, analysis, comparison, compilation.