A Quantitative Investigation into the Influence of User-Generated Content on Gen Z Consumers' Purchasing Behavior on Shopee and Lazada

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2024-09-08
DOI
https://doi.org/10.5281/zenodo.13731557
Primary Topic
Generational Differences and Trends
Type
article
Field-Weighted Citation Impact
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article

A Quantitative Investigation into the Influence of User-Generated Content on Gen Z Consumers' Purchasing Behavior on Shopee and Lazada

Zenodo (CERN European Organization for Nuclear Research)
Generational Differences and Trends
article

A Quantitative Investigation into the Influence of User-Generated Content on Gen Z Consumers' Purchasing Behavior on Shopee and Lazada

article en

Abstract

No abstract available for this paper.
Zenodo (CERN European Organization for Nuclear Research)
University of the Philippines Open University (PH)
Quality Education
Openalex Percentile: Top 39%
Generational Differences and Trends
DOIOpen Access PDFOpenAlex
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A Quantitative Investigation into the Influence of User-Generated Content on Gen Z Consumers' Purchasing Behavior on Shopee and Lazada · Zenodo (CERN European Organization for Nuclear Research) (2024) | TGRS Research Map | TGRS