SAVINGS AND INVESTMENT BEHAVIOR OF COLLEGE STUDENTS IN COIMBATORE

Saving behavior among students is an important area of study as it reflects their financial discipline and awareness. This study aims to examine the influence of selected demographic variables on the saving behavior of college students in Coimbatore. A structured questionnaire was used to collect data from 300 respondents using a convenient sampling method. The analysis was done using frequency distribution, weighted average method and the chi-square test. The results revealed that most demographic variables such as gender, age group, course of study, type of family, and residence did not significantly influence saving behavior. However, monthly income showed a significant association, indicating that students with a regular income are more likely to save. The study highlights the importance of financial resources in shaping saving habits among students.