Inception report on the consumers' socioeconomic and dietary conditions and on first experimental results (D2.3)

This Deliverable serves as an inception report on the design and preparation of the activities aimed to understand the consumers’ socio-economic conditions, conscious and nonconscious decision processes. It details the data collection process undertaken in 14 cities across 6 African countries (Kenya, Ethiopia, Morocco, Tanzania, Tunisia, and Uganda), its research objectives, as well as preliminary comparative assessments across countries and cities.