FINANCIAL PERFORMANCE AND WORKING CAPITAL MANAGEMENT AT DEVI MOTORS - A YAMAHA DEALERSHIP PERSPECTIVE

Working capital management plays a vital role in ensuring financial stability, operational efficiency, and profitability for businesses. This study examines the working capital management practices of Devi Motors, an authorized dealer of Yamaha Motors, over a five- year period (2020-2024). The research analyzes liquidity, asset utilization, and financial performance using secondary data from financial statements. Key findings reveal a consistent increase in working capital, with a significant rise in 2024 due to higher trade debtors and closing stock. While this growth indicates expansion, it also raises concerns about credit risk and inventory management. The study suggests optimizing receivables management and inventory control to enhance financial sustainability. By implementing effective working capital strategies, Devi Motors can maintain liquidity, minimize financial risks, and support long-term profitability.