IMPROVING MARKETING MANAGEMENT IN TEXTILE ENTERPRISES BASED ON ASSESSMENT OF EFFECTIVENESS

This article examines the issues of improving the method of evaluating the effectiveness of marketing performance management in textile enterprises and finding opportunities to increase it. Key words: management, marketing management, efficiency, effectiveness, evaluation

Publication Details

Journal: Zenodo (CERN European Organization for Nuclear Research)
Published: 2025-08-04
DOI: https://doi.org/10.5281/zenodo.16738737
Primary Topic: Sustainability and Innovation in Business
Type: article
Field-Weighted Citation Impact: 0.00

Controls

|||

ALL TIME

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

article

IMPROVING MARKETING MANAGEMENT IN TEXTILE ENTERPRISES BASED ON ASSESSMENT OF EFFECTIVENESS

Aug 4, 2025

Zenodo (CERN European Organization for Nuclear Research)

Sustainability and Innovation in Business

article

IMPROVING MARKETING MANAGEMENT IN TEXTILE ENTERPRISES BASED ON ASSESSMENT OF EFFECTIVENESS

August 4, 2025article en

Abstract

Zenodo (CERN European Organization for Nuclear Research)

Decent work and economic growth

Openalex Percentile: Top 39%

Sustainability and Innovation in Business

DOI Open Access PDF OpenAlex

AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

IMPROVING MARKETING MANAGEMENT IN TEXTILE ENTERPRISES BASED ON ASSESSMENT OF EFFECTIVENESS · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS