Role of Intellectual Property Rights in Digital Era

In the social media age, the rights to intellectual property have grown in significance. In the era of technology, media and digital scenario, the protection of Intellectual Property Rights is a critical matter of concern. Similar to conventional pro perty rights are intellectual property rights. IP Rights protect those who have produced something or invested in something to profit from their own labour or ownership of a patent, trademark, or copyrighted work. Article 27 of the UDHR highlights the protection of these rights, including the right to the preservation of pecuniary and moral interests stemming from one's development of works of the sciences, literature, or the arts. Works of literature, artwork, inventions, designs, names, symbols, and images utilised for commercial purposes are all considered forms of intellectual property, or IP. This essay addresses how the features of digital duplication provide challenges for conventional (IPR) systems, including standard IPR laws and related ideas from printed to digital works. By going into the extent of Indian copyright law, ownership rights, infringement, fines, etc., it sheds some light on the Indian programming sector. The study additionally discusses the differences between "personal" and "public" infringers—those who produce personal copies and those who make works accessible to others for profit or free. This essay explores tactics for protecting IPR in India as well as the difficulties associated with IP protection in the era of digital media.