STUDYING THE ASSOCIATION BETWEEN STUDENTS' ACADEMIC KNOWLEDGE AND EMPLOYABILITY SKILLS IN CHENNAI WITH A FOCUS ON PRINT MEDIA

Abstract Employability skills are used to build a successful career and work as innovative employers who can build wealth and create jobs, this may be connected to the qualities of graduates who are resilient and persistent in reaching their own professional objectives... Creation, innovation, printing skills, strong communication skills, writing skills, photography, artistic skills, retouching pre-media skills, packaging, typography, etc., are the crucial talents for employment that print media need. The main objective of the study is to ascertain the degree of academic knowledge that aids students in improving their employability skills with regard to print media. It also calculates the difference between the students' employability abilities and academic knowledge in the last year of their diploma program in printing technology in Chennai. To ascertain the correlation between the development of employability abilities and the level of academic knowledge, the study used a quantitative research approach to gather data from the students. Only Siga Polytechnic College and the Institute of Printing Technology are included in research region. The study's sample size found to be 100, with 50 participants from each college, with the application of a simple random sampling method. Likert, ratio, dichotomous, and category scales were employed in the construction of a structured survey. Using the Cronbach's Aplha reliability test, the data's dependability was examined. The data were analyzed using correlation analysis and descriptive statistics. The survey's results indicated that while the students' academic knowledge is thought to be high, their employability skills have not fully developed. Furthermore, a moderate gap between students' academic understanding and employability talents is found. The study finds a positive correlation between students' academic knowledge and the development of employable abilities.