Analysis of the Effectiveness of the Film Like and Share as an Anti-Violence Campaign Media against Women for Generation Z

In a gender perspective, violence against women is a complex problem and is rooted in power imbalances between genders. Violence against women includes all forms of violence directed specifically at women based on gender differences. Over the past few decades, movement against violence against women has grown strong and widespread around the world, which seeks to raise awareness, advocate for policy change, as well as provide support to victims. The movie have great power in conveying messages and influencing public opinion. Movies have a strong potential to create social change because it is able to reach a wide audience and influence their emotions and perceptions. This research will analyze how a film can trigger changes in attitudes, behaviors and actions on violence against women because in today's digital era, movies are an effective means to deliver anti-violence campaigns.