Leveraging Digital Marketing for Agri-Export Growth in India: Exploring Opportunities and Challenges

India, with its rich agricultural tradition, has the probable to become a global leader in agri-exports. Digital marketing presents a transformative opportunity to improve the visibility, efficiency, and reach of Indian agri-products in global markets. This paper discovers the role of digital marketing in improving agri-exports, identifies the opportunities and challenges it presents, and offers recommendations for leveraging digital platforms to enhance India’s agri-export growth. By examining case studies and current trends, the paper underscores the importance of strategic digital marketing for achieving sustainable growth in the agri-export sector.