SEMANTIC DIFFERENCES OF SOCIAL MEDIA MARKETING TERMINOLOGY BETWEEN ENGLISH AND UZBEK LANGUAGES

This article explores the semantic differences in the terminology of social media marketing (SMM) between the English and Uzbek languages. It aims to analyze how key marketing terms used in social media contexts are translated, interpreted, and adapted in both languages. By examining the linguistic features, cultural nuances, and industry-specific terminology, this study provides valuable insights into the translation challenges and opportunities in global digital marketing practices. The research discusses the role of semantic shifts, lexical borrowings, and neologisms in the development of social media marketing vocabulary in both languages.