Eco-Innovations in the Work of Business Subjects as an Element of the Optimization of Business Processes and the Internationalization of their Services

This article emphasises the need to improve the level of financial literacy of the the main goal of this study is to explore eco-innovation in the activities of business entities as an element of optimizing business processes and the internationalization of their services. A comprehensive set of prerequisites and factors stimulating the formation of eco-innovations at various stages of company development and its internationalization under the conditions of destructive economic challenges in the global environment is substantiated, with the aim of optimizing business in an effective European business environment. Theoretical and methodological principles have been developed, which include an analysis of the prerequisites, stimulating and inhibiting factors that influence the formation of eco-innovations at various stages of a firm's development and internationalization in the context of economic disruptions. A system of factors related to different stages of the firm's internationalization and its innovative development has been developed.