Transforming Assets: The Role of Language in Enhancing Value and Communication

Asset Transformation the exchange by a company of one type of assetfor another. For example, advances in information and communication technologies thatallow organizations to quickly and reliably collect information about customer demandhave allowed inventories to be reduced. In this way, assets in the form of finished productshave been transformed into assets in the form of information. Based on the concept thatlanguage in human communication is the main tool and the main communicationmechanism to achieve what is real, it is evident that today it is a phenomenon that applies toall forms of business[3:22]. This research aims to identify the role of language strategy ininternational business relations in order to better understand the importance of knowing themost prominent and influential languages in the trade of goods and services in allbusiness segments[1:19]. Although the importance of English language skills and their rolein international business relations is recognized, much more needs to be done to furtherresearch this issue. Of course, there are studies on the relationship between language andinternational business, but few studies have been conducted on the impact of language oninternational business relations.