THE ESSENCE OF THE CONCEPTS "DISCOURSE" AND "PUBLICISTIC DISCOURSE"

This article explores the complex concepts of “discourse” and “publicistic discourse”. Discourse, lacking a single definition, refers to contextualized language use studied across disciplines. Publicistic discourse illuminates social life through diverse oral and written genres. It influences public opinion, reflects social mentalities, and guides societal development. The publicistic style takes written forms like articles and essays, and oral forms like speeches and commentaries, each with unique linguistic features shaped by communicative purposes.