A Study on the Investment Behavior in Cryptocurrencies in Bangalore City

Cryptocurrencies have gained widespread popularity, influencing investment behavior across differentdemographics. Bangalore, a leading technology and financial hub in india, has seen increasingcryptocurrency adoption, driven by tech-savvy investors and institutional interest. This study analyzes thebehavior of cryptocurrency investors in Bangalore city, examining key factors such as risk perception,market trends, institutional influence, and regulatory developments.A mixed-method approach is used, incorporating surveys, interviews, and data analysis tools likedescriptive statistics and regression analysis. Findings suggest that younger investors from technologyand finance backgrounds display higher risk tolerance, while conservative investors prefer stable assets.Institutional investors contribute to market stability, yet regulatory uncertainty affects investorconfidence. The study highlights the need for financial education and regulatory clarity to ensureresponsible investing. Insights from this research can help policymakers, financial institutions, andindividual investors navigate the evolving cryptocurrency market. The findings also serve as a foundationfor further research on the impact of institutional influence and emerging trends in digital assetinvestments.