Export Performance Determinants Modeling Trial : Theoretical Framework

Export performance determinants modeling is a vast and complex field of research that attracts the attention of researchers and practitioners in international trade. Understanding the key factors that influence business success in foreign markets is crucial to developing effective export strategies and increasing international competitiveness. In this regard, the literature review focused on determinants of export performance, thus contributing to theoretical and practical advances in this area. Our contribution aims to make a synthesis of the various studies and empirical research, to result in the different determinants of the company's export performance, in relation to the environment (internal and external), marketing strategy and its competences.