HISTORICAL ASPECTS OF THE DEVELOPMENT OF THE IMAGE OF A CIVIL SERVANT IN KAZAKHSTAN AND THE CIS COUNTRIES

Abstract This article examines the historical aspects of the development of public service in Kazakhstan and the CIS countries. The study covers key stages of the transformation of public service, from the Soviet period to contemporary reforms aimed at increasing transparency, accountability, and management efficiency. It analyzes the specific features of public service reform in various CIS countries, including the implementation of digital technologies, the development of professional training programs, and the establishment of assessment systems for public servants. Special attention is given to the evolution of the image of public servants, reflecting changes in public perception and trust in governmental institutions. The results of the study emphasize the importance of integrating modern management practices and technologies to form a positive image of public servants, as well as identifying the main challenges and prospects for the further development of public service in the region.