MAPPING THE INTELLECTUAL STRUCTURE OF RESEARCH STUDIES ON RETENTION IN INSURANCE : A BIBLIOMETRIC ANALYSIS

In this paper bibliometric analysis has been employed to analyze the results on retention in insurance published between 1990 and 2024. By employing methods like cluster analysis, keyword analysis and citation analysis 459 papers have been analyzed containing 18,365 cited references and extracting the intellectual base, of research on retention in life insurance. Five clusters of retention studies in the insurance industry have been identified that depict the intellectual structure of the field. The results explore about various aspects of retention in insurance; identifying influential studies in the field and scholarly communication among the studies. The study concludes with the structure and evolution of retention studies in the insurance industry.