The Impact of Digital Economy on Tourism Industry Development in China

The rapid development of digital economy brings opportunities and challenges to various industries, and digital drive has become a general trend. It is of great significance for a large country with a large population and a large tourism country like China to use the digital economy to improve the quality of the tourism industry, to explore the impact of the digital economy on the development of China's tourism industry, and to explore the moderating role of tourism industry agglomeration and tourism industry innovation on the development of the tourism industry under the influence of the digital economy. This paper constructs an indicator system for the development level of digital economy and tourism industry, adopts a panel data regression model, uses a fixed effect model to estimate the impact of the digital economy on the development of tourism industry, and divides China into four regions to explore regional heterogeneity. Finally, tourism industry agglomeration and tourism industry innovation are included in the moderating effect model for regression analysis.