Innovation Culture at the Heart of Organizational Resilience: A Theoretical Analysis of Moroccan Startups

This article analyzes the impact of innovation culture on organizational resilience, using Moroccan startups as a case study. In an unstable environment marked by frequent crises, innovation culture proves to be an essential strategic lever. Using a qualitative methodology based on documentary analysis and Denison and Mishra's (1995) model, the study explores the dimensions of mission, adaptability, involvement and coherence. The results show that a culture of innovation fosters agility, internal collaboration and a clear strategic vision, thereby enhancing startups' ability to overcome crises. However, limitations remain, such as a lack of formalization of practices and financial constraints. Future research, including empirical studies and the integration of external factors, would deepen our understanding of the links between innovation culture and organizational resilience.