A Study on the Impact of Sustainable Marketing Practices on Brand Perception and Consumer Trust in the FMCG Products

sustainable marketing has emerged as a crucial strategy for businesses, particularly in the Fast-Moving Consumer Goods (FMCG) sector. This study examines the impact of sustainable marketing practices on brand perception and consumer trust in FMCG products. By analyzing consumer attitudes, purchasing behaviors, and brand loyalty, the research explores how eco-friendly packaging, ethical sourcing, corporate social responsibility (CSR), and transparent communication influence consumer trust and brand perception. Through a combination of surveys and case studies, the findings suggest that brands incorporating sustainable marketing strategies experience higher consumer trust and improved brand perception, leading to increased customer loyalty. The study highlights the growing consumer demand for sustainability and provides insights for FMCG companies to enhance their marketing strategies.