EVALUATION OF SUSTAINABILITY PRACTICES IN ORGANIZED RETAIL AND THEIR IMPACT ON CONSUMER IMPULSE BUYING BEHAVIOUR

PurposeThe purpose of this research is to examine the factors influencing sustainabilitypractices in the retail sector. By conducting a comprehensive content analysis of existingliterature, this study aims to identify the key determinants that drive retailers to adopt ecofriendly practices. The research will also explore the broader implications of sustainabilityon retail operations and industry trends, providing insights for consumers, regulators, andretailers alike.Design/Methodology/ApproachThis study employs a content analysis approach to examine existing literature onsustainability in the retail sector. By analyzing the content of various research papers,articles, and reports, the study identifies the key themes, concepts, and variables related tosustainability practices. The content analysis results are then used to inform the selection ofvariables for further research analysis.FindingsThe content analysis revealed that several factors influence sustainability practices inthe retail sector, including: Increasing consumer awareness and demand for eco-friendlyproducts and practices drive retailers to adopt sustainable initiatives. Governmentregulations and policies related to environmental protection play a significant role inshaping retail sustainability practices. Consumer demand, regulatory pressures, supply chainconsiderations, economic factors, and technological advancements are key determinantsdriving sustainability practices in the retail sector. Retailers must balance these factors todevelop effective strategies that meet consumer expectations, comply with regulations, andremain economically viable. By understanding these key determinants, retailers can developeffective sustainability strategies and contribute to a more environmentally responsible retailsector.