ROLE OF MARKETING STRATEGY IN CHEWING GUM INDUSTRY IN UZBEKISTAN

This article discusses the importance of marketing strategy in the Uzbek chewing gum market and how companies gain competitive advantage through it. Another main goal of writing the article is to study and analyze an unexplored market. On the other hand, it is to discuss a market that is currently developing and expanding. For this, primary and secondary research is conducted, and in primary research, an interview was conducted with the head of marketing of one of the giants of the chewing gum industry in Uzbekistan. By analyzing and discussing this data, the role of marketing in the chewing gum industry is revealed.