Development of digital marketing for sustainable tourism development in Uzbekistan

This article analyzes the role, opportunities, and prospects of digital marketing in the sustainable developmentof tourism in Uzbekistan. In recent years, digital technologies have been developing rapidly, and the tourism industry istransitioning from traditional marketing approaches to modern digital strategies. This shift is creating new opportunitiesfor hotels, travel agencies, and other tourism entities. The study examines the role of advanced digital tools such as SEO,contextual advertising, social media marketing, big data analysis, artificial intelligence, and blockchain technologies inpromoting tourism services and establishing effective communication with consumers.